Friendly, laidback, creative.

We know, North Little Rock is a long name – long enough that “NLR” just rolls off the tongue that much easier. A safe and convenient stop on both I-40 and I-30, North Little Rock is right smack-dab in the middle of the beautiful state of Arkansas, on the Arkansas River with rolling, forested hills and bluffs. With new craft breweries, miles of bike trails and a burgeoning arts district, North Little Rock, Arkansas, is making a name for itself. When you’re here, you’ll see “NLR” everywhere…and will probably hear the nickname “Dogtown” at some point. But that’s a whole different story. Come where sweet iced tea, a sense of humor and a spirit of creativity are necessities. Explore North Little Rock and share your experiences on social media by tagging us and using the hashtag, #ExploreNLR. Not sure where to start? Find a customized itinerary just for you.