Meet the Team

North Little Rock Tourism is here to make sure you enjoy your experience in North Little Rock, from a family vacation to a corporate meeting. We are the sales and marketing arm of the city’s Advertising & Promotion Commission.

600 Main Street, Suite 100, North Little Rock, AR 72114


To create and promote an inclusive environment for people to make vibrant memories in North Little Rock.


Develop, market and advocate to drive tourism to North Little Rock.

Primary Functions

  • To make a positive difference in the economy.
  • To market the community.
  • To work as a tourism industry coordinator.
  • To represent the tourism industry.
  • To build community pride.

Karen Trevino, CTIS, CCTP, CDTP
President & CEO


Karen’s four decades of tourism and hospitality experience include work as Senior Vice President & COO at North Little Rock Convention & Visitors Bureau; group tours consultant at the Arkansas Department of Parks & Tourism; assistant and later executive director of then-named North Little Rock Visitors Bureau; director of operations for the Arkansas Hospitality Association, and hospitality and tourism professor at Pulaski Technical College’s Arkansas Culinary Arts & Hospitality Management Institute.

Trevino currently serves on the Boards of Directors for Arkansas Travel Council, Skal International Arkansas and Southeast Tourism Society and as deputy auditor for Skal International USA.
Janis Alexander
Vice President of Operations


A graduate of Arkansas State University at Beebe, she has more than fifteen years of experience in the hospitality industry and ten years of bookkeeping. She previously worked as a bookkeeper for Fletcher Property Management and revenue manager for the Embassy Suites Hotel in Little Rock.

Stephanie Slagle, TMP
Director of Strategic Communications & Marketing


Stephanie is responsible for communications, advertising and digital marketing. A graduate of Hendrix College, Slagle has a graduate certificate in strategic communications and Travel Marketing Professional Certification. 

She is a member of the North American Travel Journalists Association, Arkansas Chapter of the Public Relations Society of America and the Arkansas chapter of Skål International.
Erica Warden, TMP
Director of Market Development


As Director of Sales & Events, Erica is responsible for selling and marketing to sports groups, events, meetings, groups and events. Erica also manages Argenta Plaza for the North Little Rock CVB and is in charge of booking and scheduling public and private events at the Plaza.

Heather Kouns, PDM
Director of Tourism Development


A graduate of Florida State University, Heather has four years of event planning and project management experience and previously served as Operations Manager & Project Lead for NWA Courier in Bentonville, Arkansas. She manages tourism projects such as the recently announced “Setting the Table” culinary initiative and improvements to Downtown Riverside RV Park.
Shannon Harris, TMP
Guest Experience Manager


Shannon oversees the North Little Rock Welcome Center at 600 Main Street, Ste 100, North Little Rock, AR 72114. Shannon has been with the North Little Rock CVB for 12 years and was previously responsible for sales in the sports market. 

A University of Arkansas at Little Rock graduate with a bachelor’s in marketing, Harris has also earned a Travel Marketing Professional Diploma from the Southeast Tourism Society’s Marketing College.
Jill Thiel Lockard
Operations Specialist

Jill assists North Little Rock foodservice and lodging businesses with the North Little Rock Advertising & Promotion (A & P) permit application process and A & P tax remittances. Her experience includes 13 years as Director of Membership Services & Special Events for the Arkansas Hospitality Association and 10 years as General Manager of Anglers White River Resort in Mountain View, Arkansas.

Everett Gaither, PDM
Communications Manager


Everett is a graduate of the University of Central Arkansas and has managed communications for multiple non-profit organizations in Wyoming for 5 years. He will work with the Director of Marketing on marketing and promotion efforts for various events and North Little Rock tourism initiatives, specifically Downtown Riverside RV Park and North Little Rock Welcome Center.
Shelbey Morris, CTP, STS
Tourism Project Manager

Shelbey assists the Director of Tourism Market Development and the Director of Tourism Development with the coordination and implementation of projects, such as North Little Rock’s “Setting the Table” Culinary Initiative.

Anna Strack
Events Specialist

Anna assists the Director of Events with event planning and coordination specifically at Argenta Plaza but also throughout North Little Rock. Anna graduated from Arkansas State University with a Bachelor's of Science in Strategic Communications with a minor in Sales Leadership.

Jennifer Ben
Project Coordinator
Jennifer assists the operations team with projects and administrative duties. A recent graduate of Sylvan Hills High School, Jennifer is earning her Associate of Science in Business Administration and Management with a minor in Theatre at Holmes Community College (Goodman, Mississippi).
Oakley Witten
Oakley is the office pup. He is responsible for morale boosting, walking the humans, greeting visitors and reducing food waste.

Downtown Riverside RV Park

North Little Rock Tourism also manages the Downtown Riverside RV Park, located right on the Arkansas River with convenient access to local dining and entertainment.

250 S. Locust Street, North Little Rock, AR 72114


Sheila Bullerwell
Deb Crow