Thanks to hundreds of photographers – amateurs and professionals, local and visiting – we’ve now reached more than 9,000 images with the hashtag #ExploreNLR on Instagram!
The North Little Rock CVB originated the hashtag in 2013 for locals to show community pride and for visitors to see the personalities and beauty of North Little Rock. Subsequently, it also allows the North Little Rock CVB to create relationships with people who are passionate about sharing their city and to engage with visitors in real-time. The CVB currently has more than 5,600 followers on Instagram.
The hashtag is also used on Twitter to create conversations about events and news in North Little Rock, but its use on Instagram has helped shape the North Little Rock identity.
“There’s a risk involved when something is created organically – there’s a chance people will take a negative perspective or share irrelevant images,” said Stephanie Slagle, North Little Rock CVB Marketing Manager. “However for the most part, social media and Instagram in particular has been a positive and effective channel for us to forge relationships and in the process create a physical representation of what North Little Rock means to its residents and visitors.”