North Little Rock to host 2nd Annual Heroes Cup featuring DEKA Strong April 15

North Little Rock Convention & Visitors Bureau and Friends of the Guard will host the 2nd Annual Heroes Cup/DEKA Strong on Saturday, April 15, 2023, from 8 a.m. to 6 p.m. at Argenta Plaza at 510 Main Street in North Little Rock.

“The DEKA Strong is the newest addition to the Spartan lineup, and Friends of the Guard is bringing it back to North Little Rock after a very successful inaugural debut. The event brings local heroes and the community together to celebrate fitness,” said Friends of the Guard Director, Joe Thibault. “Surrounded by local nonprofits and support organizations, participants experience an immersive, holistic health event.”

North Little Rock, AR – April 9: in Little Rock, AR on April 9, 2022. (Photo by Will Newton/ADPHT)

Registration is open online until April 15 to anyone ages 18 and up for $39. Earlier registration is recommended to receive shirts and medals.

“Last year, we had 115 military participants,” Thibault said. “This year we have a true unified field from local law enforcement and fire departments. We’re expecting 150 or more, fingers crossed.”

The event coincides with the season’s first Dogtown Throwdown, during which Main Street closes from Broadway to 5th Streets for outdoor dining and live entertainment in the Argenta Arts District of North Little Rock. The community is encouraged to cheer on their favorite heroes. After completing the zones, participants are invited to an after-party followed by live music and food at Dogtown Throwdown.

North Little Rock, AR – April 9: in Little Rock, AR on April 9, 2022. (Photo by Will Newton/ADPHT)

“DEKA events are not just a competition, they are a milestone of your fitness journey. In the same arena on the same day using the exact same standards, every level of fitness can come together and celebrate fitness,” said DEKA’s Director of Sport, Yancy Culp. 

The Heroes Cup brings DEKA to the community and adds in a first responder and military race. DEKA is made for all levels of fitness and serves as a well-rounded functional test for all levels of fitness. Every person who signs up to go through the 10 zones will train with a purpose: a completion time that will be entered onto the global leaderboard. Military and first responders build three-person teams, the fastest of which will win the Heroes Cup. Spartan DEKA is a global hit and the fastest individual times can place to compete at the World Championships.

The event is still seeking sponsors, volunteers, and those that want to make fitness fun. For more information, visit or join the Facebook event.