Up to Something Delicious: North Little Rock Restaurant Week 2021

The North Little Rock Convention & Visitors Bureau (North Little Rock CVB), the North Little Rock Chamber of Commerce and the City of North Little Rock’s Economic Development announced today they will host North Little Rock Restaurant Week January 25 – January 31, 2021, to support local restaurants.

How to Earn Points


About Restaurant Week

How to Earn Points

1. Dine in or order to-go

Every $10 spent = 1 point

Bring printed or digital January 2021 receipts from any North Little Rock restaurant to the North Little Rock Welcome Center at 600 Main Street. The Welcome Center is open Monday – Friday, 9 a.m. to 4 p.m.

2. Buy restaurant gift cards

1 gift card = 2 points

Buy restaurant gift cards online or in-store from the North Little Rock Welcome Center at 600 Main Street. The Welcome Center is open Monday – Friday, 9 a.m. – 4 p.m. Any online purchases through Sunday, January 31, will be counted.

3. Share on social media

1 post = 2 points

Share a North Little Rock restaurant on Facebook or Instagram when dining in or picking up to-go. Must tag the restaurant in the post and photos if possible, include the hashtag #NLREats and set post privacy to public if on Facebook.


Participants that have earned the most points between January 25 and January 31 will win one of three Up to Something Local prizes of $200, $150 or $100 value consisting of local restaurant gift cards and goodies. There is no limit to the number of points per participant; however, participants cannot combine points. Winners will be announced the week of February 1. Winners must be 18+ and U.S. residents.

About North Little Rock Restaurant Week

The purposes of North Little Rock Restaurant Week are to raise awareness of the North Little Rock dining scene and stimulate economic activity for North Little Rock restaurants.

“We hope to show our restaurants, who had a tough economic year in 2020, that their community is here for them and cares,” said Karen Trevino, North Little Rock CVB President & CEO. “At the same time, we want this to be a fun way to kick off 2021, with everyone rallying behind their favorite restaurants and enjoying some good food for the chance to win prizes.”

“Local restaurants are an economic driver for tourism and make our community a better place to live and work,” said John Owens, President & CEO of the North Little Rock Chamber of Commerce. “If you like having local restaurants in your community, go and spend money with them. Order take out, buy a gift card or go out to eat and follow their mask and social distancing guidelines.”

From January 2020 to October 2020, the North Little Rock restaurant industry saw a 9.24% decrease in revenue over 2019 – a loss of $16,376,160.66 across roughly 250 restaurants. In a recent survey conducted by the Arkansas Hospitality Association, the majority of the responding restaurant owners did not expect business conditions to improve in the coming months. In fact, they expected a decrease from current sales levels through February 2021.

“We are blessed as a city to have so many great restaurants, from local flavor to major chains, we have it all,” said Robert Birch, Director of Development for the City of North Little Rock. “These businesses are what makes us unique. They have done an amazing job of pivoting to serve their customers due to this trying time, and we need to step up and support them any way we can.”